Download Full Vita (November-2015)
- Social Media and Social Networks
- Consumer Behavior with Innovative Technology
- Innovation Management and Perception
- Service Marketing and Consumer Relationships
- Marketing Methodology and Network Analysis
Honors:
2015 Awarded as Highly Commended Paper of the Robert Johnston Award for the best paper in the Journal of Service Management 2014 for “Creators, Multipliers, And Lurkers: Who Contributes And Who Benefits At Online Review Sites” (co-author Andreas Munzel)
2014 Awarded as Best Track Paper “E-marketing” at the 47th Academy of Marketing Conference in Bournemouth, UK for „Community or Cuckoo’s Nest? A taxonomical update on online consumption communities“ (co-author Jan Breitsohl and David Dowell)
2014 Awarded as Highly Commended Paper of the Robert Johnston Award for the best paper in the Journal of Service Management 2013 for “Value fusion: the blending of consumer and firm value in the distinct context of mobile technologies and social media” (co-author Bart Larivière, Herm Joosten, Ed Malthouse, Marcel van Birgelen; Pelin Aksoy, and Huang Ming-Hui)
2013 Awarded as Best Services Paper at the Second Annual Conference For Positive Marketing in New York for “From Classes and Motivating Forces at Online Review Sites – Who contributes to and who benefits from social capital“ (co-author Andreas Munzel)
2012 Awarded as Best Track Paper “Marketing Service Products Globally“ at the Global Marketing Conference in Seoul for „From Virtual Travelers to Real Friends – Insights from a Global Online Travel Community for the Relationship Marketing of Companies in the Tourism Industry“ (co-author Sukanya Seshadari)
2012 Awarded as one of the Best Papers of the AMA ServSIG International Service Research Conference at the Hanken School of Economics in Finnland for “An Historical Exploration of the Global Service Marketing Community” (co-author Cristiana Costa-Lages, Ray Fisk, and Cláudia Simões)
2011 Awarded with the Best Paper Award of 19th International Colloquium in Relationship Marketing in Rochester, NY for “Does Social Media Marketing work? – Evidence of the Impact of Fan Pages on the Brand Relationship (co-author Benedikt Jahn)
2011 Awarded with the Outstanding Paper Award 2011 of Managing Service Quality for “Consumer Trust in Service Companies: a Multiple Mediating Analysis” , (co-author Roland Kantsperger)
2011 Awarded as one of the Best Papers on the 12th International Research Symposium on Service Excellence in Management (QUIS) in Ithaca, New York, June 2011, for “Transforming Users into Fans – How Fan Pages Influence the Consumer-Brand Relationship”, (co-author Benedikt Jahn)
2010 College of Management Teaching Fellow, 2011-2013
2009 College of Management Faculty Research Award, 2009
2005 Dissertation Excellence Award of the Ludwig-Maximilians-University donated by the Munich Business Forum
2004 Best-paper award on the 9th International Research Symposium on Service Excellence in Management (QUIS) in Karlstad, Sweden, July 2004, for “Measuring and Managing Overall Service Quality in Customer Care Centers – Empirical Findings of a Multi-Perspective Approach”, (co-author Roland Kantsperger and Alexander Wilkozewski)
List of selected Publications:
Selected Articles in Refereed Journals
Pagoto, Sherry, Molly E. Waring, Christine N. May, Eric Ding, Werner Kunz, Rashelle Hayes, Jessica L. Oleski (2015): Adapting Behavioral Interventions for Social Media Delivery, Journal of Medical Internet Research (accepted for publication)[impact: 4.5, #6 in Health Care Science]
Anderl, Eva; Schumann, Jan Hendrik; Kunz, Werner (2015): Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys, Journal of Retailing, (accepted for publication) [4 star, A*]
Tomas Falk, Werner Kunz, Jereon Schepers, Alexander Mrozek (2015): How Mobile Payment Influences – the Overall Store Price Image, Journal of Business Research, (forthcoming) [4 star]
Walsh, Gianfranco; Albrecht, Arne K.; Kunz, Werner; Hofacker, Charles F. (2015). Relationship between Online Retailers’ Reputation and Product Returns. British Journal of Management, (forthcoming) [4 star]
Breitsohl, Jan; Kunz,Werner; Dowell, David (2015): Does the host match the content? A taxonomical update on online consumption communities, Journal of Marketing Management, (accepted for publication) [A in ABDC 2013]
Obal; Mike; Kunz, Werner (2015): Cross-Cultural Differences in the Usage of Online Experts: The Influence of Power Distance and Individualism, Journal of Business Research (accepted for publication) [A in ABDC 2013]
Kunz, Werner & Seshadri, Sukanya (2015): From Virtual Travelers to Real Friends: Relationship Building Insights from an Online Travel Community, Journal of Business Research, 9, Vol. 68, pp. 1822-1828 [A in ABDC 2013]
Munzel, Andreas, & Kunz, Werner H. (2014). Creators, Multipliers, And Lurkers: Who Contributes And Who Benefits At Online Review Sites. Journal of Service Management, 1, Vol. 25, pp. 49 – 74 [A in ABDC 2013] (Highly Commended Award for 2015)
Lages, Cristina R., Simões, Claudia M. N., Fisk, Ray, & Kunz, Werner H. (2013). Knowledge Dissemination in the Global Service Marketing Community. Managing Service Quality, 4, Vol. 23, pp. 272-290 [A in ABDC 2013]
Larivière, Bart, Joosten, Herm., Malthouse, Ed C., Van Birgelen, Marc, Aksoy, Pelin, Kunz, Werner, Huang, Ming-H. (2013): Value Fusion: The Blending of Consumer and Firm Value in the Distinct Context of Mobile Technologies and Social Media, Journal of Service Management, 3, Vol 24, pp. 268-293 [A in ABDC 2013] (Highly Commended Award for 2013)
Obal, Mike & Kunz, Werner (2013). Trust development in e-services: a cohort analysis of Millennials and Baby Boomers. Journal of Service Management, 1, Vol. 24, pp. 45-63. [A in ABDC 2013]
Jahn, Benedikt; Kunz, Werner (2012): Transforming Users into Fans – How Fan Pages Influence the Consumer-Brand Relationship, Journal of Service Management, 3, Vol. 23, pp. 344-361 [A in the ABDC 2013]
Obal, Mike; Burtch, Gordon; Kunz, Werner (2011): How Can Social Networking Sites Help US? The Role of Online Weak Ties in the IMC Mix. International Journal of Integrated Marketing Communication, 2, Vol. 3, pp. 33-47 [not listed in ABDC]
Kunz, Werner; Hogreve, Jens (2011): Toward a Deeper Understanding of Services Marketing: The Past, the Present, and the Future, International Journal of Research in Marketing, 3, Vol. 28, pp. 231-247 [A* in ABDC 2013]
Kunz, Werner; Schmitt, Bernd; Meyer, Anton (2011): How does perceived firm innovativeness affect the consumer? Journal of Business Research, Vol. 64, pp. 816-822 [A in the ABDC 2013]
Kantsperger, Roland; Kunz, Werner (2010): Consumer Trust in Service Companies: a Multiple Mediating Analysis, Managing Service Quality, 1 (Jan), Vol. 20, pp. 4-5 (Best Paper of the Volume) [A in the ABDC 2013]
Kunz, Werner (2007): Visualization of Competitive Market Structure by Means of Choice Data, Computational Statistics, 4 (Dec), Vol. 22, pp. 521-531 [not listed in ABDC]
Kantsperger, Roland; Kunz, Werner (2005): Managing Overall Service Quality in Customer Care Centers – Empirical Findings of a Multi-Perspective Approach, International Journal of Service Industry Management, 2 (Feb), Vol. 16, pp. 135-152 [A in the ABDC 2013]
Kantsperger, Roland; Kunz, Werner (2004): Macht in einer triadischen Sichtweise von Dienstleistungsnetzwerken – eine ökonomische Analyse [power from a triadic perspective within service networks – a economic analysis], Marketing – Zeitschrift für Forschung und Praxis, 1, Vol. 26, pp. 5-14 [not listed in ABDC]
Books
Werner Kunz (2006): Innovativität von Unternehmen – Operationalisierung & Wirkungsmechanismen aus einer kundenorientierten Perspektive [Firm Innovativeness – Measurement & Processing Mechanism from a customer perspective], FGM-Verlag: München, Germany
Selected Book Chapters [translation in parentheses]:
Munzel, Andreas; Kunz, Werner (2014): Sharing Experiences via Social Media as Integral Part of the Service Experience, In J. Kandampully (Ed.), Customer experience management: enhancing experience and value through service management, Kendall Hunt Publishing Company, USA (forthcoming)
Simovici, Dan, Fomenky, Paul, & Kunz, Werner. (2012). Polarities, Axiallities and Marketability of Items. In A. Cuzzocrea & U. Dayal (Eds.), Lecture Notes in Computer Science, Vol. 7448, Springer Berlin Heidelberg, pp. 243-252
Jahn, Benedikt; Werner Kunz; Meyer, Anton (2012): The Role of Social Media for Luxury Brands – Motives for Consumer Engagement and Opportunities for Businesses, in: Burmann/Koenig (Eds.): Identitätsbasierte Luxusmarkenführung [Handbook of Identity Based Luxury Branding] , Gabler:Wiesbaden (in press)
Haas, Michael; Kunz, Werner (2009): How to Master the Challenges of Service Mass Customization – A Persona Based Approach, in: Piller/Tseng (Eds.): Handbook of Research in Mass Customization and Personalization, 1, Vol. 2, pp. 649-668
Kunz, Werner; Mangold, Marc (2004): Hybride Communities als Treiber des Kundenwertes [Hybrid communities as driver of the customer value], in: Cornelius Herstatt; Jan Sander (Eds.): Virtuelle Communities, Gabler:Wiesbaden, pp. 69 – 99